Just as they launched into digital publishing years before the iPad was introduced, they're way ahead of Kim Kardashian bum everyone else when it comes to the enterprise. I'm excited to be part of that." Zeff's experience in creating storytelling apps originates from his background in journalism. Prior to starting Joe Zeff Designs, Zeff worked as an editor, reporter and designer at newspapers and magazines, including the Pittsburgh Post-Gazette, Detroit Free Press and The New York Times, where he was the newspaper's first Presentation Editor. He then moved to TIME magazine, where he advanced from Associate Art Director to Deputy Art Director to Graphics Director. At TIME, Zeff was a pioneer in showing http://rosaupnnal1.jimdo.com how animation software could be leveraged to create this website realistic print graphics, and his team inspired newspapers and magazines worldwide to combine illustration with information using computer-generated imagery. Zeff currently resides in Montclair, NJ with his wife and three children. He previously served on the board of the Society of Publication Designers in New York City and chaired its popular speaker series. When not working, Zeff is likely riding hisHarley-Davidson motorcycle or rooting for the Pittsburgh Steelers.